Info Articles

Unlike Gifts, Reliable Lead Generation Services Gain More Customers

Some companies go to great lengths to attract new customers. According to the Boston Globe, a number of banks in East Boston are resorting to an old trick to entice people into doing business with them, which is to give out freebies like free cleaning services, grocery items, and even money. One bank even plans to stage a ‘Wheel of Fortune’ contest to give potential customers a chance of winning a $150 discount on their shopping bill, in exchange for opening a checking account!

While it remains to be seen just how successful these projects eventually turn out, they also highlight the need for companies to reach out to their target customers. Although most banks have the resources to host such events, the same thing can’t be said of other businesses. Fortunately, companies can attract new customers through other sustainable means—such as effective lead generation services from a reputable provider like TeleDirect.

‘Lead generation’ refers to the practice of gathering inquiries from potential customers with the purpose of turning them into good prospects or ‘leads’. In short, the goal is to turn as many of these inquiries into sales, i.e. brand-new customers willing to do business with the company over the long haul. While this task may sound easy enough, companies are actually discouraged from carrying out lead generation activities on their own. Since this practice typically involves making phone calls, it’s important for companies to remember that most people don’t take too kindly to unsolicited calls from strangers selling something.

In addition, having a huge number of leads doesn’t necessarily guarantee an equally large number of new customers. As such, companies should not get complacent even if quite a number of people returned their calls. A leading call center for leads employs certain metrics to determine the quality of each lead.

First, the contact information of each lead is verified to prevent fraud and duplicates. Next, each lead is assigned a ‘quality score’ that refers to its likelihood of becoming a good prospect. Subsequently, leads are tracked by means of a special customer relationship management software that gives the call center a good idea of how to approach or respond to every one of them.

Unfortunately, even if a particular lead passes these tests, it may still be considered a ‘bad lead’ if the customer simply fails to return the call. This isn’t something reliable call centers are worried about, though, because they can be counted on to produce dozens, if not hundreds, of leads in a short span of time. Aside from freebies and contests aren’t their thing, companies can resort to lead generation to gain more customers.

(Source: Banks trying giveaways for new customers, The Boston Globe, July 09, 2014)

Company Updates

Customer Service 101

What’s the most important quality of your business? Is it competitive pricing, environmental responsibility, or increasing revenues? No matter what your particular company’s mission statement entails, having great customer service is important to any business.

Without customers or clients, most businesses would cease to exist. How do you make sure your customer service is on point to keep your current customers happy while enticing new customers?

– Remember the Golden Rule. One thing is true for all business owners: They are all consumers themselves. You know how you like to be treated when you walk into a restaurant, retail store, or office. Treat your customers the same way you’d expect to be treated, and you’ll avoid miscommunications or perceived disrespect.

– Be receptive to feedback. Feedback comes in all shapes and forms, from body language, to online reviews, to phone calls to management. If you ignore any of these forms of feedback, your customers will feel like you don’t care and will take their business elsewhere. Thank people for their positive feedback, and let negative reviewers know that their concerns have been heard.

– Don’t be afraid to ask for feedback. Soliciting positive reviews is never a good idea, but there are acceptable ways to ask customers for feedback. After making a sale, ask them if they’d like you to follow up with them in a few days’ time, or encourage them to call if they have any further questions.

Customer service isn’t always a straightforward concept. Answering consumers’ phone calls can be especially daunting, since the face-to-face component of conversation is eliminated. Help your customers feel comfortable in knowing that their feedback has been heard by outsourcing your telecommunications to a company like TeleDirect.

Give us a call or head to to see how we can help your business put its best foot forward.

Company Updates

How to Create Loyal Customers

The age-old question that entrepreneurs and business owners have been asking themselves since the invention of commerce is this: How do I make sure my customers are happy enough to keep coming back?

The truth is, there is no correct answer that can be applied to every business. What works for your competitor may not work for you. Having a unique approach is tantamount to keeping your business out of the red and on a path towards success.

Hiring a telecommunications company to help you identify trends within your company will bring you closer to pinpointing what methods will work for you. Here are some ways we do this:

– We collect feedback from current and prospective clients.

– We are available 24 hours a day, 7 days a week to take calls and answer questions for your customer base.

– We act on behalf of your company and present a face of positivity to your customers.

– We return data and information to you based on the feedback we collect.

When your customers leave your store, it’s hard to determine whether or not they’re likely to come back. Outsourcing your telecommunications to the TeleDirect call center is a great way to keep a line of communication open with your customers. Once you know what works and what doesn’t work with your customers, you’ll be able to decide what methods should be kept, tweaked, or thrown out entirely.


Company Updates

TeleDirect Services will bring your company to the next level

Whether you’re the head of a huge corporation or an entrepreneur with a small, budding business, chances are you have a hundred different things on your plate at any given time. If you’re looking for effective ways to ease your stress and lighten your workload, think about what aspects of your business could be easily outsourced.

What responsibilities give you the most stress or take up the most time? For many businesses, converting leads into sales is a huge part of the daily grind. But most likely, you started your business to bring a product or service to your consumers, not spend all day locked in your office making phone calls.

TeleDirect, a Sacramento-based telecommunications company, has been helping businesses achieve their short- and long-term goals since 1961. Our call center is available 24/7 to filter large volumes of incoming calls and provide other telecommunication services, including:

– Professional Phone Services: When prospective clients or customers call your business, a knowledgeable and professional person at the other end can be the difference between a successful or failed call. Our highly-trained employees are the epitome of professionalism and will represent your company well.

– Second Life Leads: Whether you’ve run out of time to worry about your conversion rates, or you aren’t exactly sure what that phrase means, TeleDirect can help. We focus on refining conversion rates and preparing leads for your closers and sales teams.

– Seminar Edge: If you’re planning an online seminar, we can provide an answering service that will create a strong impression of your company for your prospective attendees.

No matter what telecommunications services you need, TeleDirect is ready and eager to support your company and help bring it to a new level of success. Call us today to learn about how our services can improve your company, and visit us at

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Industry News

State-of-the-Art Call Center Services: Money Well Spent, All the Time

What’s worse than a faulty product or a bad service? For most Americans, bad customer service tops the list—at least according to a recent study on consumer behavior. Today’s Facility Manager writer Heidi Schwartz gives a quick rundown of what this study reveals about the effects of bad customer service on businesses and consumers alike. The results are quite interesting, to say the least, especially in light of the ComCast customer service debacle that is still fresh on people’s minds:

Findings from a recent ClickSoftware study show dealing with service issues is causing more than just frustration. It could be costing Americans $108 billion annually with an individual loss of more than $750 per person. Businesses stand to suffer a yearly productivity loss of approximately $900 per employee due to work time spent contending with customer service inefficiencies. Overall, that’s a $130 billion annual expense to companies nationwide.

The study also shows that more than a third of the country’s population is likely to cancel subscriptions based on a bad customer experience. With that in mind, business owners have all the more reason to take their customer service functions more seriously.

These days, companies don’t necessarily have to set up infrastructure and train customer service staff from scratch to handle customer queries. A lot of businesses now choose to work with an established call center agency like TeleDirect Call Centers. It’s all about practicality; after all, utilizing experienced call center agents costs less time and money than hiring and training new ones.

Reputable call centers hire customer service agents based not only on technical and problem-solving abilities but also aptitude for the job. Qualities like politeness, levelheadedness, empathy, and patience are valued. These competencies, along with working knowledge of communication and networking technologies, enable call center agents to represent the client well and create a good first impression among customers. In addition to receiving calls, call center representatives can also spearhead a company’s marketing campaign by carrying out telemarketing and lead generation activities.

Even with the prevalence of social networking sites, email, and mobile apps, many businesses can still expect their phones to go off the hook. Another study published in 2012 shows that 79 percent of all consumers would rather talk to someone over the phone than to go online for answers to their queries. Given the above findings, companies cannot afford to provide a lackluster service over the phone. Fortunately, a trusted firm such as TeleDirect Call Centers can lend the necessary expertise and technology that help businesses of all sizes provide a stellar customer service experience 24/7/365.

Industry News

Increase Awareness and Visibility Through Transparency

BY: Tom Coshow

Looking for a resource center that works transparently? TeleDirect can redefine “accessibility” with our transparency services such as providing your company with account management and campaign analytics! Having access to these reports and metrics at your fingertips is shown to help improve your ROI hand over hand.

Don’t worry, with over 50 years expertise in many industries, we know we can handle your needs:

  • Capacity: We handle 100,000 interactions per day, 24/7/365
  • Service: Answering 80% of calls in 20 seconds or less
  • Accounts: Dedicated Account Manager and Script Designer
  • Pricing: Per minute pricing, dedicated option, and NO CONTRACTS

Whether you are looking for key operational metrics, account quality reviews, or resolution accountability, we are confident that we can assist with an effective solution! Contact us today for more information:

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